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Bree Jensen

The Importance of Asking the Right Questions Before Jumping into Solutions with Impact Projects

In the realm of social impact, the eagerness to implement solutions and see tangible results can often overshadow a critical initial step: asking the right questions. At our social impact firm, we believe that the foundation of any effective impact project lies in a deep understanding of the issues at hand. This understanding can only be achieved by asking thoughtful, probing questions before jumping into solutions. Here’s why this approach is essential and how it drives more meaningful and sustainable outcomes.


Clarifying the Problem

Before devising any solution, it is crucial to thoroughly understand the problem. What are the root causes? Who is affected, and how? Without asking these questions, there’s a risk of addressing symptoms rather than the underlying issues. For example, if a community is facing high unemployment, it’s essential to explore whether the cause is a lack of education, insufficient job opportunities, or another factor. Only by clarifying the problem can we ensure that our solutions target the right issues.

Engaging Stakeholders

Effective impact projects require the involvement and buy-in of those affected. By asking questions, we open channels of communication with stakeholders—community members, local leaders, and other relevant parties. This engagement not only provides valuable insights but also fosters a sense of ownership and collaboration. When stakeholders are involved from the outset, they are more likely to support and sustain the implemented solutions.

Uncovering Hidden Insights

Asking the right questions can reveal nuances and complexities that might otherwise be overlooked. These insights can significantly influence the design and implementation of a project. For instance, understanding cultural practices, local resources, and community dynamics can lead to more tailored and effective interventions. This depth of knowledge ensures that solutions are not just technically sound but also culturally and contextually appropriate.

Avoiding Assumptions

Assumptions can be detrimental to impact projects. Without asking questions, we may impose our perspectives and solutions on a community without fully understanding their needs and context. This can lead to resistance, inefficiencies, and even unintended negative consequences. By fostering a culture of inquiry, we challenge our assumptions and approach problems with humility and openness.

Ensuring Long-Term Impact

Sustainable change is rarely achieved through quick fixes. By asking the right questions, we lay the groundwork for solutions that are not only effective in the short term but also sustainable in the long term. This approach ensures that projects are resilient and adaptable, capable of evolving with the changing needs and conditions of the community.


In the pursuit of impactful social change, the importance of asking the right questions cannot be overstated. This critical step ensures that we understand the problem deeply, engage stakeholders meaningfully, uncover hidden insights, avoid harmful assumptions, and create sustainable solutions. At our social impact firm, we are committed to a thoughtful, inquisitive approach that lays the foundation for meaningful and lasting change. By prioritizing questions over immediate answers, we pave the way for truly impactful and enduring solutions.

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